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nie Walker Blue Cost Too Much in NYC?

It’s 10:30pm at Tao Downtown. Taye Diggs, who follows me (and everyone else) on Twitter, has just walked in, and there’s a model sleeping on a couch — no, she’s awake now, and she presses her clutch purse against her lips, because, well, I suppose that’s what models do. The bar is three deep with bros in untucked shirts. Seems like the right place to order Johnnie Walker Blue, a global luxury commodity that’s often the expensive Scotch of choice for those who don’t have an expensive Scotch of choice.

That’s not necessarily a criticism; Blue is a lovely whiskey, with notes of caramel, vanilla, wood, and just a whisper of smoke. It’s smooth, almost too smooth. I like to think of it as the filet mignon of Scotch, because it’s not terribly distinctive, it tastes great, and it goes down easy. Blue is a great choice for beginners with a few extra bucks, or for more experienced imbibers looking for something excellent yet familiar when traveling far away from home, which is another way of saying it’s available everywhere.

Tao’s bartender, who eyeballs the pour, tells me the standard serving is a generous 2.5oz, and as an experienced imbiber who woke up late the next morning, I’d say he got it right. The price for this beverage, served neat, is $44.

That’s heck of a lot less than what you’ll pay for Johnnie Walker Blue elsewhere in the city. Walk across the street to Buddakan and 2oz will run you $52. Stroll around the corner to Morimoto and the same pour is $60. Or walk down a few blocks to Catch and you’ll pay $75. That’s a $31 price differential for the same product among four clubby restaurants that are quite close to one another. By comparison, a neat pour of Maker’s Mark will cost $13-$16 at those same venues, a paltry $3 difference.

In fact, this Suttonomics inquiry into 38 prominent restaurants and bars across the city shows that Johnnie Walker Blue prices can drop as low as $35 (40/40 Club) and rise as high as $85 (Nello), a hefty $40 price swing. Compare that with Maker’s Mark, which only varies by $9 among that same group of 38 restaurants.

So say what you will about Johnnie Walker Blue — one of my colleagues calls the exorbitant prices it commands a “douche tax.” But really, no one deserves to be ripped off. That’s why I’ve decided to bring back the Eater Johnnie Walker Blue Index, which William Tigertt of Freeman’s debuted back in 2006. The Index, in its 2014 form, tells you how much your JWB costs, how much it’s is marked up, and how much a bottle would have cost had you purchased it at “restaurant prices.”

Now here’s the catch. Statistically speaking, the $9 price swings for Makers Mark and $40 swings for Johnnie Walker aren’t significantly dissimilar; each accounts for about a quarter of the value of a bottle of the respective spirit, with Blue at just under $200, and Maker’s Mark at $36.99. And to be fair, many of these restaurants have a higher percentage markup for Maker’s — (311% to 620%) — than JWB (122%-439%).

But consumers don’t deal in statistics. They deal in absolutes — the cash that comes out of their pockets. And the cold hard fact is that you might end up spending $30 or more for JWB in one establishment over another, possibly by accident because many restaurants don’t publish their hard liquor prices, either on the web or in print, which is disturbing in itself. So kudos to Del Posto, Per Se and others with online liquor lists for being commendable outliers in this regard.

If transparency is one part of the problem, another is the so-called “douche tax” that my colleague referred to; restaurants know that buyers of JWB are willing (and can afford) to pay more of a premium than buyers of Makers or other more pedestrian pours. So big props to Marea, a two-Michelin-starred, rich people’s hangout on Central Park South, for going easy on the prices; it asks just $42 for JWB.

Even Tao deserves credit for keeping its prices on the lower end, most of the time at least; the clubby venue charges $800 for JWB bottle service. Thing is, with the 2.5oz pours at $44, one could just buy an entire bottle’s worth of Blue at the bar for $446. Perhaps that means Tao’s bottle service entails what could be New York’s most expensive per square foot real estate charge. Shots, anyone?

All Suttonomics Coverage on Eater [~ENY~]
All Suttonomics Coverage on Eater National [~ENA~]

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Does Johnnie Walker Blue Cost Too Much in NYC? - Eater NY

Does Johnnie Walker Blue Cost Too Much in NYC? – Eater NY

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  • Intro: Does Johnnie Walker Blue Cost Too Much in NYC? It’s 10:30pm at Tao Downtown. Taye Diggs, who follows me (and everyone else) on Twitter, has just walked in, and there’s a model sleeping on a couch — no, she’s awake now, and she presses her clutch purse against her lips, because, well, I suppose that’s what models do. The bar is three deep with bros in untucked shirts. Seems like the right place to order Johnnie Walker Blue, a global luxury commodity that’s often the expensive Scotch of choice for those who don’t have an expensive Scotch of choice. That’s…
  • Source: https://ny.eater.com/2014/9/11/6157953/does-johnnie-walker-blue-cost-too-much-in-nyc

Johnnie Walker Blue Label Shot 50ml - Uptown Spirits

Johnnie Walker Blue Label Shot 50ml – Uptown Spirits

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Johnnie Walker Blue Label Shot 50ml - Whiskey Caviar

Johnnie Walker Blue Label Shot 50ml – Whiskey Caviar

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Johnnie Walker Blue Label Blended Scotch Whisky

Johnnie Walker Blue Label Blended Scotch Whisky

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  • Intro: Where to buy Johnnie Walker Blue Label Blended Scotch Whisky | prices & local stores in Germany Non-Vintage 94 / 100 6 scores Non Vintage Tasted: Mar 2018 Magnificently powerful and intense. Caramels, dried peats, elegant cigar smoke, seeds scraped from vanilla beans, brand new pencils, peppercorn, coriander seeds, and star anise make for a deeply satisfying nosing experience. Silky caramels, bountiful fruits of ripe peach, stewed apple, orange pith, and pervasive smoke with elements of burnt tobacco. An abiding finish of smoke, dry spices, and banoffee pie sweetness. Close to perfection. Editor’s Choice Non Vintage Tasted: Oct 2017 Dichte und würzige Struktur…
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Johnnie Walker Blue Label | Total Wine & More

Johnnie Walker Blue Label | Total Wine & More

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Johnnie Walker Blue Label Shot 50ml - ShopBoozy

Johnnie Walker Blue Label Shot 50ml – ShopBoozy

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  • Sumary: Now available in a convenient 50ml Shot.  Johnnie Walker Blue Label is inspired by Alexander Walker’s 1867 Old Highland Whisky. It was at the forefront of an era when fewer casks were available and quality cask selection was in its infancy.

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How much does a shot of blue label cost? - Daily Delish

How much does a shot of blue label cost? – Daily Delish

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Johnnie Walker Blue Label Blended Scotch Whisky Shot ...

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Frequently Asked Questions About johnnie walker blue shot price

If you have questions that need to be answered about the topic johnnie walker blue shot price, then this section may help you solve it.

How much is a pour of Johnnie Walker Blue?

Johnnie Walker Prices

Type Size Price
Johnnie Walker Green Label 750ml $65
Johnnie Walker Gold Label Reserve Blended Scotch Whisky 750ml $85
Johnnie Walker Aged 18 Years 750ml $200
Johnnie Walker Blue Label Blended Scotch Whisky 750ml $170

3 more rows?

How many shots are in a bottle of Blue Label?

To recap, one full-sized (750 ml) bottle of whiskey equals: 25 one-ounce shots

How much is a 750ml bottle of Johnnie Walker?

Johnnie Walker Whisky Prices

Type Size Price
Red Label Blended Scotch Whisky 750ml $22.99 ? $24.99
Black Label Blended Scotch Whisky 750ml $29.99 ? $32.99
Double Black Blended Scotch Whisky 750ml $41.99 ? $44.99
Green Label 750ml $59.99 ? $69.99

3 more rows

Is Johnnie Walker Blue more expensive than green?

Johnnie Walker Blue Label is the most expensive out of all the Johnnie Walker whiskey labels. No wonder it is highly sought-after. This is because of its delicious honey and vanilla scents. It also tastes just like a delightful dessert with notes of dark chocolate, hazelnuts, and a ?drizzle? of caramel

How much is 1 pour?

A standard liquor pour at most bars across the U.S. is 1.5 ounces. Most. There are some notable exceptions. Some larger corporate establishments pour 1.25 ounces, while some higher-end establishments with complex signature cocktails will pour 2 ounces.

How much is one pour?

How much is in a pour of liquor? As a general rule, shots of liquor are 1 ½ ounces, while a ?neat? pour (a spirit served solo in a tumbler) is slightly larger at two ounces.

Is 4 shots of whiskey a lot?

Generally, a four-shot glass of whiskey can get you seriously intoxicated, especially if one glass contains 30 ml to 45 ml. Doing the math, around 120 ml to 180 ml of a whiskey bottle can make you intoxicated faster.

How much is in a shot?

Most shot glasses hold around 1.25 oz. to 1.5 oz., but there is no official standard size for a shot. Some shot glasses can be less than an ounce and others can be over 3 ounces, with the most common size being 1.5 oz.

How do you drink Blue Label?

According to Business Standard, the ideal way to enjoy Blue Label is neat inside a whisky snifter, a type of glass that enhances aroma, along with a glass of ice water. The purpose of the water is to cleanse your palate after each sip so that you can make the most of every drop of whisky.

Why is Johnny Blue so expensive?

Why is the Johnnie Walker Blue label so expensive? Johnnie Walker Blue label is expensive because of the rarity of the scotches that make up the blend. The quality is incredibly high. Only 1 in 10,000 casks are considered good enough by the brand to merit the Blue label.

Why is Blue Label so special?

Blue Label: A Rare Find

Old Highland was crafted at a time when there were fewer casks to choose from, so that selection became paramount. Today, only one in 10,000 casks meets the strict standards to produce Blue Label, a blend of the rarest and most exceptional whiskies from Scotland.

Is Gold Label better than blue?

Comments ? On first sniff, the Gold stands out, and would probably appeal more to the single malt aficionado. Though more subtle, the Blue is overall darker, richer and more complex. More luxurious, if you will.

How long will Johnnie Walker Blue Last?

Yes, scotch goes bad. It can last up to 2 years if the opened bottle is airtight and half full. While an unopened scotch can last for decades if appropriately sealed, stored at the right temperature, and kept away from light and humidity.

Do you put ice on Blue Label?

This scotch is so smooth that there is no need to add ice or water to soften any rough edges. There are no rough edges. Even if you always drink your whisky with ice or water, I encourage you to at least try this neat. Pour a double into a whisky glass or crystal tumbler and take a small sip.

Do you put ice in Johnnie Walker Blue?

The glass of water over ice is then offered to the drinker, the idea being to cleanse the palate completely. This must be repeated before each sip of neat Blue Label.

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