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Keebler Company
Keebler Logo.png
Type Subsidiary
Industry Food processing
Founded Philadelphia, Pennsylvania, U.S. (July 19, 1853; 169 years ago)
Founder Godfrey Keebler
Headquarters Battle Creek, Michigan, U.S.

Area served

Products Cookies
Ice Cream Cones
Parent United Biscuits (1974–1995)
Flowers Industries
Kellogg’s (2001–2019)
Ferrero SpA (2019–present)
Website keebler.com

The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks,[1] advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, E.L. Fudge Cookies, Famous Amos, Fudge Shoppe Cookies, Murray cookies, Austin, Plantation, Vienna Fingers, Town House Crackers, Wheatables, Sandie’s Shortbread, Pizzarias Pizza Chips, Chachos and Zesta Crackers, among others. The cookie and cracker lines were separated when Kellogg’s sold the cookie line and the rights of the Keebler name to Ferrero SpA.[2] The cracker lines are now marketed under the Kellogg’s or Sunshine names.
The Keebler slogans are “Uncommonly Good” and “a little elfin magic goes a long way”. Tom Shutter and Leo Burnett wrote the familiar jingle.[1] The Kellogg Company sold Keebler to the Italian-owned Ferrero SpA in 2019.[3][4][5]

Company history[edit]

Keebler Chips Deluxe Rainbow cookies

Godfrey Keebler, of German descent, opened a bakery in Philadelphia, Pennsylvania, in 1853. His bakery networked with several other local bakeries and others around the country over the years, and in 1927 they merged into the United Biscuit Company of America.[6]

United Biscuit operated regional bakeries which included not only Keebler, but also Hekman Biscuit Company of Grand Rapids, Michigan,[7][8] the Strietmann Biscuit Company of Mariemont, Ohio[9] and the Bowman Biscuit Company of Denver which used the Supreme brand name.[10][11] By 1963, United Biscuit introduced the Kitchen Rich brand nationally while still utilizing the regional brand names.[12] In 1966, United Biscuit decided to adopt a uniform brand name and chose Keebler as the national brand and the name of the company.[13] Keebler did adopt Streitmann’s Zesta saltine brand as Keebler’s national brand of saltine crackers.[14]

Keebler-Weyl Bakery became the official baker of Girl Scout Cookies in 1936, the first commercial company to bake the cookies (the scouts and their mothers had done it previously). By 1978, four companies were producing the cookies.[15] Little Brownie Bakers is the Keebler division still licensed to produce the cookies.

Keebler was acquired by United Biscuits in 1974,[16] headquartered in West Drayton, Middlesex, England.[17] By the 1980s, Keebler had expanded into the bagged salty snack market, launching a string of successful and innovative snack chips such as Tato Skins, O’Boisies, and Pizzarias. In 1995, United Biscuits announced plans to spin off the snack chip business,[18] but ending up selling the entire company to a partnership between Flowers Industries and Artal Luxembourg, a private equity firm.[19] Artal Luxembourg sold its holdings in Keebler in an IPO in 1998.[20]

The Keebler Company purchased Sunshine Biscuits in 1996.[21]

In 2000, the Keebler Company acquired a license to produce snacks based on the popular children’s show Sesame Street.[22]

In March 2001, The Keebler Company was acquired by the Kellogg Company.[1] At that time, headquarters were located in Elmhurst, Illinois.[23] Currently, Keebler has manufacturing plants in the United States, Thailand, Indonesia, and Malaysia.[citation needed]

On April 1, 2019, Kellogg announced that it was selling Keebler cookies and other related brands to Ferrero SpA for $1.3 billion. The acquisition is a part of Ferrero’s strategy to buy brands which have been neglected within broader food companies’ portfolios.[24] Kellogg retained the rights to other Keebler products, such as crackers, either under the Kellogg’s or Sunshine names. The acquisition closed on July 29, 2019.[25][26]

Keebler Elves[edit]

The animated Keebler Elves, led by “Ernest J. ‘Ernie’ Keebler”, rank among the best-known characters from commercials.[citation needed] Ernie is the head elf and the friendliest of the bunch.[27] The elves have appeared in countless television advertisements throughout the years, shown baking their unique products.[28] In the commercials, the Keebler tree logo is often turned into the tree in which the elves reside.

Leo Burnett Worldwide, an advertising agency, created the elves in 1968, calling the bakery “The Hollow Tree Factory.”[17]

J.J. Keebler was the original “king elf” in 1969, and was featured in a classroom film about how animated commercials are made, “Show and Sell”, with J.J.’s voice performed by Alan Reed, Sr.[29] Ernie Keebler became “head elf” in 1970.[30] White-haired Ernie wears a green jacket, a white shirt with a yellow tie, a red vest, and floppy shoes.[30]

Ernie Keebler was first voiced by Walker Edmiston, later by Parley Baer, then Frank Welker in 2007, then Richard Henzel since 2016.

Other elves were Fryer Tuck (who promoted “Munch-ems”), Ernie’s nephews Zoot and J.J. (known for Pizzarias Pizza Chips), Ernie’s mother Ma Keebler, young Elmer Keebler, Buckets (who threw fudge on the cookies), Fast Eddie (who wrapped the products), Sam (the peanut butter baker), Roger (the jeweler), Doc (the doctor and cookie maker), Zack (the fudge shoppe supervisor), Flo (the accountant), Leonardo (the artist),[17] Elwood (who ran through the dough),[30] Professor, Edison, Larry and Art.[17] Many of the Keebler commercials were narrated by the announcer Danny Dark. The first Keebler elves were drawn by children’s author/illustrator and commercial artist Roger Bradfield.

List of Keebler snacks[edit]

Examples of Keebler products include:

  • 100 Calorie Right Bites
  • Chips Deluxe Chocolate Lovers cookies
  • Chips Deluxe Rainbow cookies
  • Dunkin Delights
  • E.L. Fudge
  • Export Sodas
  • Frosted Animals cookies
  • Fudge Shoppe cookies
  • Fudge Stripe Cookies
  • Krunch Twists
  • Keebler® Ice Cream Cones
  • Magic Middles
  • Munch’Ems[31]
  • O’Boisies® Potato Chips
  • Sesame Sticks
  • Pizzarias® Pizza Chips[32]
  • Rich ‘n’ Chips
  • Ready Crust® pie crusts
  • Sandies® cookies
  • Simply Made cookies
  • Sweet Spots
  • Tato Skins®
  • Vienna Fingers cookies


  1. ^ a b c “Keebler Brilliant Marketing Pte Ltd Keebler”. Brilliant-marketing.com. Archived from the original on April 2, 2010. Retrieved April 9, 2010.
  2. ^ “Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero”.
  3. ^ Reddy, Arjun. “Kellogg has agreed to sell its Keebler and Famous Amos businesses to Ferrero for $1.3 billion”. Business Insider. Insider Inc. Retrieved April 2, 2019.
  4. ^ Yu, Douglas. “Ferrero Enters U.S. Snack Aisle With $1.3 Billion Acquisition Of Kellogg’s Brands”. Forbes. Retrieved April 2, 2019.
  5. ^ “Kellogg gets out of cookie business by selling Keebler, Famous Amos brands”. WXIN. April 1, 2019. Retrieved October 13, 2019.
  6. ^ “History of Keebler Foods Company – FundingUniverse”. www.fundinguniverse.com.
  7. ^ “Made In Grand Rapids”. Pinterest.
  8. ^ “Company History”. Archived from the original on August 6, 2012.
  9. ^ “the history”. The Strietmann.
  10. ^ “Home – Denver Public Library”. catalog.denverlibrary.org.
  11. ^ “Life”. Time Inc. May 10, 1963 – via Google Books.
  12. ^ “Life”. Time Inc. January 18, 1963 – via Google Books.
  13. ^ “The Keebler Company EssayTrader.net”. essaytrader.net.
  14. ^ “Historic OTR building to get big solar installation”.
  15. ^ Girl Scout Cookies bake up tasty treats for community, business skills for girls Archived 2010-06-10 at the Wayback Machine, Kathryn DeVan, Fall 2008
  16. ^ Vartan, Vartanig G. (January 26, 1974). “Specialty Items Dominate A Lackluster Stock Market.; A.M.C. Up 2 1/2 Over Week STOCK PRICES DIP IN SLOW TRADING”. Retrieved March 3, 2017 – via NYTimes.com.
  17. ^ a b c d “Advertising Mascots > Keebler Elves (Kellogg’s)”. Tv Acres. Archived from the original on September 13, 2012. Retrieved April 9, 2010.
  18. ^ “Keebler’s Elves Lose Appetite for Salty Snacks”. Chicago Tribune.
  19. ^ Feder, Barnaby J. (November 7, 1995). “United Biscuits Sells Keebler for $500 Million”. The New York Times. Retrieved March 3, 2017.
  20. ^ “Keebler shares gobbled – Jan. 28, 1998”. Retrieved March 3, 2017.
  21. ^ Elliot, Stuart (August 20, 2008). “Those Shelved Brands Start to Look Tempting”. The New York Times.
  22. ^ “Keebler Elves, Muppets Stroll Down Snack Aisle”. tribunedigital-chicagotribune. Retrieved December 19, 2017.
  23. ^ “Elmhurst, IL”. Illinois.com. Archived from the original on September 3, 2009. Retrieved April 9, 2010.
  24. ^ Hirsch, Lauren (April 1, 2019). “Kellogg announces plans to sell Keebler and Famous Amos to Nutella-owner Ferrero for $1.3 billion”. CNBC. Retrieved March 3, 2020.
  25. ^ “Kellogg Company Closes Sale of Keebler Cookies and Related Businesses to Ferrero”. Cision (Press release). July 29, 2019. Retrieved August 12, 2019.
  26. ^ Schultz, Clark (July 29, 2019). “Kellogg closes on Keebler sale”. Seeking Alpha. Retrieved August 12, 2019.
  27. ^ Dotz, Warren; Morton, Jim (1996). What a Character! 20th Century American Advertising Icons. Chronicle Books. p. 56. ISBN 0-8118-0936-6.
  28. ^ Coyle, John J.; Bardi, Edward J.; Langley, C. John (1996). “15”. The management of business logistics (6th ed.). Minneapolis/St. Paul: West Pub. Co. ISBN 9780314065070. OCLC 33280849.
  29. ^ Cerny, JoBe (May 11, 2015). “Icons of Advertising”. Screen Magazine. Archived from the original on June 7, 2015. Retrieved August 17, 2019.
  30. ^ a b c “Ernie” (PDF). Kelloggs. Retrieved March 19, 2013.[dead link]
  31. ^ “Keebler Munch’Ems”. snackmemory.com. Archived from the original on November 24, 2014. Retrieved August 22, 2019.
  32. ^ “1991 Keebler Pizzarias Commercial”. YouTube.

External links[edit]

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Extra Information About who makes zesta saltines That You May Find Interested

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Keebler Company – Wikipedia

Keebler Company - Wikipedia

  • Author: en.wikipedia.org

  • Rating: 5⭐ (80825 rating)

  • Highest Rate: 5⭐

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  • Matching Result: Godfrey Keebler · Battle Creek, Michigan, U.S. · Nationwide · Cookies · Crackers · Ice Cream Cones · United Biscuits (1974–1995) Flowers Industries (1995–1998)

  • Intro: Keebler Company Keebler CompanyTypeSubsidiaryIndustryFood processingFoundedPhiladelphia, Pennsylvania, U.S. (July 19, 1853; 169 years ago)FounderGodfrey KeeblerHeadquartersBattle Creek, Michigan, U.S.Area servedNationwideProductsCookiesCrackersIce Cream ConesParentUnited Biscuits (1974–1995)Flowers Industries(1995–1998)Kellogg’s (2001–2019)Ferrero SpA (2019–present)Websitekeebler.com The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks,[1] advertised with the Keebler Elves….
  • Source: https://en.wikipedia.org/wiki/Keebler_Company

Frequently Asked Questions About who makes zesta saltines

If you have questions that need to be answered about the topic who makes zesta saltines, then this section may help you solve it.

Zesta Saltines: What happened to them?

The production of Zesta and Toasteds crackers will move from the plant in Hamilton County to its facility in Jackson, Tennessee, as part of changes to Kellogg’s salty snack network announced in February. The move will necessitate the closure of two production lines and the loss of 250 jobs.

Why are Zesta crackers difficult to locate?

Zesta crackers are momentarily unavailable due to manufacturing supply constraints.

Are Zesta crackers produced by Keebler?

Keebler Zesta Saltines (16 oz., 3 ct.) received an average rating of 4.0 out of 5 stars from reviewers.

Why is there a lack of saltines?

There are simply not enough people to “make the goods, move the goods, and sell the goods,” according to Jim Dudlicek, a representative for the National Grocers Association, from food manufacturers to grocery stores.

Who now manufactures Zesta crackers?

Zesta® is a brand of Kellogg’s.

Why are Premium Saltine Crackers unavailable in stores?

Grocery stores are currently navigating some unexpected fallout from supply chain issues that have resulted in vinyl shortages and related delays during this stage of the pandemic.

Do Kelloggs and Keebler belong to the same business?

The Keebler Company bought Sunshine Biscuits in 1996. In 2000, the Keebler Company obtained a license to manufacture snacks inspired by the well-known children’s television program Sesame Street. In March 2001, the Keebler Company was acquired by the Kellogg Company. In 1998, Artal Luxembourg sold its holdings in Keebler through an initial public offering.

What is America’s favorite cracker?

1. Cheez-It. As of right now, Cheez-It crackers are the #1 most popular cracker brand sold in America. This tiny one-inch-square cheese cracker has won the hearts of billions since its introduction in 1921.

What brands of saltines are produced in the USA?

Christie’s Premium Plus (Canada), Nabisco’s Premium (U.S.), Sunshine Biscuits’ Krispy (U.S.), Keebler’s Zesta (U.S.) (both owned by Kellogg’s), Molinos Modernos’ Hatuey (Dominican Republic), and Noel’s Saltn (Colombia) are a few well-known brands of saltine crackers in the Americas.

Why does a saltine cracker have 13 holes?

These openings allow steam to escape while the food is being cooked, keeping the crackers flat rather than rising a little bit like a biscuit as the steam tries to do so.

Which brand of crackers is the oldest?

Triscuits: Henry Perky, who also created shredded wheat, came up with the crackers in 1903.

Does anyone eat saltines with butter?

The traditional snack that we all grew up with is buttered saltine crackers. Perfectly salted crackers combined with softened butter create a savory snack that tastes great and brings back so many fond memories.

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