10 are drive through coffee shops profitable Ideas

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$100K Invested to Start a Coffee Shop (Did It Work?)
ies To Turn Massive Profits From Your Drive-Thru Coffee Stand

Drive-through coffee stands have become increasingly popular in the last ten years, but few know the secrets to making them profitable. Even franchisees of popular chains fail to achieve the same level of success as the corporate-owned locations.

A franchise can cost a couple hundred thousand dollars, so most café entrepreneurs turn to small business start up loans. With that level of investment, you didn’t start your business as a hobby, so it’s time to stop treating it like one. Hence you want to spend some time and energy on every key step in starting and running your business.

Running a profitable drive-thru coffee shop is all about speed. If you can increase speed, you can increase sales. Here’s how to do it:

1. Schedule at least two people in the afternoon/evening

If you ask any drive-thru café owner why they only staff one person in the afternoon, they’ll tell you business is slow and doesn’t support staffing more people. It seems logical at first. No business should staff more people than sales justify. However, in the drive-thru coffee business, sales that only justify staffing one person is a symptom of a bigger problem.

Drive-thru coffee appeals to people for three main reasons. One, people like tasty coffee. Two, people don’t want to get out of their car. And three, people perceive drive-thru options as faster than parking and walking into a store. What people expect from a drive-thru coffee shop is tasty coffee served quickly. It’s that simple.

However, if you’re not busy enough to staff more than one person, either your coffee is bad, or you’re not delivering on speed.

Not staffing enough people is causing your low profits; it’s not an unfortunate side effect. It just seems like an unfortunate side effect because you don’t know how to use staff members to increase speed and, therefore, increase the number of cars that drive through.

The speed of service depends on a minimum of three staff members at all times. It’s possible to get by with two, but the ideal numbers are five during the morning rush (usually 7am-11am), and three at all other times. This only works when you put staff members into specific and dedicated positions to maximize speed and efficiency. Remember, increasing sales is all about speed, and the way you increase speed is by maximizing the efficiency of staff positions.

2. Have dedicated positions

All staff members should be dedicated to a single position and not allowed to deviate for a moment. It sounds harsh, but it’s essential for success. Drive-thru coffee shops become chaotic when staff members don’t have dedicated roles, and are encouraged to go into other people’s spaces, reach over people to grab supplies “really quick,” or make someone’s drink “really fast.” Those actions seem normal, but they throw people out of their groove. If you want speed, you need to allow people to get into a routine that goes undisturbed.

Here’s a breakdown of what each staff member should be doing to maximize speed:

Position 1: Bar

You should have one dedicated person on bar working the espresso machines, and nobody else should be allowed into their space.

You need a dedicated bar position during all hours of operation. For example, say you staff two people in the afternoon. One person should take orders between the two windows, and the other person should stay on the bar to make the drinks. Allowing both people to make drinks and also greet customers will slow down drink prep time.

Positions 2 & 3: Window/cashier

Each window needs a dedicated cash register and cashier. Otherwise, your speed will suffer and so will your sales. The worst thing you can do to your customers is provide two windows and one barista. The perception of an open window is no wait time. When the customer pulls up and has to wait because there’s only one staff member, reality hits hard.

A successful drive-thru coffee shop can pull in $1,500-$2,000/day in sales and serve each customer in 60 seconds or less. You can’t reach that level of speed with one cashier or one register.

Position 4: Greeter

The greeter is probably the most important position of all, but you only need a dedicated greeter during the morning rush. The greeter’s job is to take orders from cars as they’re waiting in line and give the bar person a heads up on what drinks to make next. Greeters make lines move faster and make customers in line feel taken care of. Customers who are greeted are less likely to bail out of line.

Just be sure your greeter is a dedicated greeter. If cashiers double as greeters, greeting will be inconsistent; cars will only be greeted between the cashier’s other duties, or when they happen to notice a long line.

Position 5: Expediter

An expediter is someone positioned somewhere in the store to perform tasks that would otherwise be difficult for other positions to perform. For example, if your brewed coffee and blenders are at the back of the store, you want an expeditor to prepare those drinks.

3. Don’t emulate big chains

Finally, don’t emulate the big chains. They’re not fast. For example, speed is something Starbucks has perpetually failed to accomplish due to rules like the person on bar can’t use both espresso machines and they can’t steam milk for multiple beverages in one pitcher.

Increasing sales is simple. Dedicated positions will increase speed, and once your customers get used to that speed, business will pick up.

Conclusion

To operate your business well you really need a plan. And not just a powerpoint or a one page business plan but a detailed business plan that can serve as a complete operating guide for your business. You want to update and use it as a place to develop strategies and tactics for key issues for profitability such as the staffing issues discussed here.

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Frequently Asked Questions About are drive through coffee shops profitable

If you have questions that need to be answered about the topic are drive through coffee shops profitable, then this section may help you solve it.

Exactly how lucrative is running a coffee shop?

Small coffee shop owners typically make between 0,000 and 60,000 dollars per year, and the coffee industry generates about 0 billion in sales nationwide annually. Coffee sells at higher profit margins than other food products, and coffee shops frequently operate with lower overhead than other business models.

What proportion of coffee shops are profitable?

An April 2019 survey of 232 coffee shops in the United States found that 50% to 74% of independent coffee shops close their doors within the first five years.

How challenging is running a coffee shop?

Running a successful cafe doesn’t have to be difficult, but it can seem nearly impossible to get a new cafe business off the ground when there are so many things that seem to be working against you from the start, such as busy and hectic workdays, long hours, and fierce competition from other coffee shops.

How can I increase the profits at my coffee shop?

We’ve whittled it down to seven suggestions to make running your coffee shop more effective and lucrative.

  1. Take cafe management seriously. …
  2. Your team should know what you’re selling. …
  3. Show your customers you appreciate them. …
  4. Show employees you appreciate them. …
  5. Be a true third place. …
  6. Use automation wherever possible.

Is it worthwhile to launch a coffee business?

Coffee shops are very profitable because of their high profit margin and low cost of stock, and you can make sure that your coffee shop will succeed by using effective cost management!

Why do coffee shops fall short?

Coffee shops fail for a variety of reasons, including bad management, insufficient revenue to cover expenses, subpar staff and service, and having too much debt.

Can someone without experience run a cafe?

If you don’t have any prior experience, it’s a good idea to spend at least a few weeks working in a similar establishment to the kind of establishment you want to open. It’s not absolutely necessary for you to have worked in a café before, but as with any business, industry experience goes a long way.

How long do owners of coffee shops work?

According to a 2019 analysis in Entrepreneur, if you’re starting an independent coffee shop, the hours you work may be out of proportion to what your store’s profit is, particularly if you’re competing with a nearby Starbucks for customers. A 16-hour business day may be the key to profitability for some coffee shops.

Can you support yourself by running a coffee shop?

As some of your expenses will remain fixed, the key to increasing your profit margin is to boost both sales and gross receipts. On average, within the industry, a small to medium-sized coffee shop can earn anywhere from 0 to 60,000 in personal income for the shop owner.

How much should the labor cost in a coffee shop be?

Controlling labor. Since labor is typically one of, if not the most expensive cost a coffee shop has, you should aim to spend between 35% and 45% of your total income on it. If you spend more than that, you won’t have much room for a profit.

What percentage markup on coffee is typical?

Customers are very willing to pay a lot for the convenience of having coffee made for them, some on a daily basis, so coffee has some of the biggest markups in the hospitality industry, with a markup of 80% or higher for every drink.

What percentage of gross profit should a coffee shop make?

Depending on where you get your data, the average profit for a cafe ranges from 2.5% (Chron estimate) to 6.8% (Specialty Coffee Association study). For coffee shops that also roast their own coffee, the SCA study puts them at an 8.79% profit margin?a significant increase.

How much do owners of small cafes make?

While income varies per coffee shop, an owner can make between 0,00 and 75,000 per year depending on the type of coffee business you have, your volume of sales, location, price point, costs, and other factors.

In a cafe, what sells for the most money?

Tip. Direct costs average about 15%, so the majority of a small coffee shop’s expenses go toward overhead costs. Increasing sales volume makes a small cafe more profitable. The average profit for a small cafe is about 2.5%, but large coffee operations tend to earn much higher profits.

What role has the most authority in a coffee shop?

Coffee shop manager’s main responsibilities include managing all aspects of the coffee shop’s operations.

What sector will see growth in 2022?

Oil, gold, automobiles, services, and real estate are among the crucial market segments to keep an eye on in 2022.

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